Loblaw Companies Ltd. and Shoppers Drug Mart are merging two of the most popular loyalty point programs into one, in a new venture called PC Optimum.
Starting Feb. 1, anyone who is a member of either PC Plus points or Shoppers Optimum will be grouped into the new points program, where their account balances will be transferred over at par.
The lone exception where the move isn’t automatic is in Quebec, where Shoppers Drug Mart operates under the Pharmaprix name. In that province, the Pharmaprix Optimum program will end on Jan. 31 next year and members will have until May 2 that year to redeem their points or convert them at equal value to the new program.
The move has been long anticipated ever since Loblaw bought the drug store chain in 2014. The PC points program currently has about 11 million members. Shoppers Optimum, meanwhile, counts 8 million members.
[…]
Read more at CBC News